Searching moves us forward
Google was seen as a functional brand but lacked an emotional connection with the French people. At the moment, French people are using Google to satisfy their thirst for change. And Google Search helps us to widen our horizons, knowledge and get more out of life. The leading film is a French celebration of how we are searching to fulfill our thirst for progress.
To achieve this, I teamed up with a multilingual writer to develop an integrated campaign for the french market. The campaign was led by a TVC that inspired the viewers to widen their horizons with Google search. Developing a multifaceted camping with targeted DOOH, Social films, OOH and specific formats for digital natives platforms like Tik Tok, Snapchat and Instagram.
To achieve this, I teamed up with a multilingual writer to develop an integrated campaign for the french market. The campaign was led by a TVC that inspired the viewers to widen their horizons with Google search. Developing a multifaceted camping with targeted DOOH, Social films, OOH and specific formats for digital natives platforms like Tik Tok, Snapchat and Instagram.
